Nisshin Seifun Group Snowflake
As the name implies, the logo is based on a snowflake flower, and the color is yellow, which means bright and happy. A new brand of confectionery flour made from 100 percent Hokkaido wheat. This product is targeted at patisseries that are particular about their ingredients. Since this is the successor to a product called Melty snow, designers were asked to create a logo with a familiar name, an appeal to the fact that it is made in Hokkaido, and a symbolic cuteness.
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