DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sxdesign

The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

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Hometown Flavor

Yunnan is home to many ethnic minorities who have their own unique eating styles. As a representative traditional staple food in Yunnan, rice noodles can be integrated with any ingredient and cooking method to produce different tastes. Through the carrier of rice noodles, the designers have developed and designed this series of Yunnan rice noodle products by combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities. Through modern food preservation technology, the taste of Yunnan is promoted to the world.

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Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

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Multivision Porsche Shanghai

For Porsche China Florian W. Mueller shot in Shanghai and created some artwork for the Photofairs Shanghai, including iconic sportscars. Shanghai has many different faces. The old, traditional China, the influences of France in the "Former French Concession" and very modern glass and steel architecture. The photographer wanted to capture these different faces of the city in multiple exposures, always with a car in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.

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IKARUS

These are photographed specimens of birds, most of whose species are extinct. The photographer Florian W. Mueller was inspired by the legend of Icarus: His father Daedalus built wings of feathers and wax for himself and his son to escape from the captivity of Minos on Crete. The son Icarus became overconfident, the wax melted and he fell into the sea. Despite his father's warnings. The parallels: Despite warnings and admonitions, the world spirals into ever higher and warmer and warmer climes, and the crash is not far away.

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Drive2Extremes Multivision

Photographer Florian W. Mueller was invited to bring together the two extremes of the northern polar region in Levi, Finland, and the Arabian desert in Liwa, UAE, with the Porsche Taycan Cross Turismo. He positioned the new, electric Porsche first on ice at -25 degrees Celsius north of the Arctic Circle and then in the same position to the camera and at a similar sun angle in the Arabian desert at +42 degrees Celsius and brought the two images together. Partial multiple exposures were added in the manner of his Multivision artworks.

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