DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Granovita

Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.

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Kanji

The Kanji shapes and strokes represent the initial state and infinite existence of the surroundings. Inspired by the brushstrokes of Chinese calligraphy, the study of contextual ideas, the blend of styles, and cultural attention, the inclusive mentality of the spaces in between the shapes conferred by the strokes shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy. Each poster is made out of a combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionism.

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Hand Still

Hand Still is participatory art to improve well-being. Anyone around the world can participate by sharing their own hand-expressed artwork on social networking sites. By viewing and enjoying the artwork and creating your own artwork, you can improve your wellbeing. Hand Still includes the four factors for improving wellbeing (1: Self-Actualization and Growth, 2: Connection and Gratitude, 3: Positive and Optimistic, 4: Independence and Self-identity) are incorporated.

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The Tridea Project

This book, The Tridea Project: Culturally Diverse Co-Creation, documents the brand's conception and its subsequent evolution. The content consists of three chapters, first an overview of the project and its creator. Second a detailed brand guidelines and thirdly a visual essay, discussing the brand values of inclusion and diversity, both of which have been pivotal factors to this 4 year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project values.

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Wheel X

The design of Wheel X future steering wheel is based on the different needs of the driver under different driving scenarios and motives. The steering wheel will automatically extend and rotate the grip to realize the switching of three modes of unmanned driving, natural driving and sports driving. The inner surface of the grip will transform into a bump texture when in motion, and the outer side has dynamic lighting.

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Satine Pro

Satine as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. We created a new picture by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, we integrated technology, art and nature into one design.

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