DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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Gushu Jinzhu

Inspired by ancient wild longan trees, this design blends Eastern heritage with modern sustainability. The Heaven-Earth box showcases gold-foiled tree rings and Loong scale patterns, with engraved Twin Loong motifs. Inside, a vintage craft poster and Song Dynasty teacup pair with 4 reusable acrylic jars. By reimagining heritage elements like Celadon ceramics and Loong symbolism into modular reusable systems, the packaging balances aesthetics with circular design principles.

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Whispers of Ink

Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the magnolia book element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a book with fragrance environment.

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Menhao Tea

Inspired by 19th-century botanical archives, this system reengineers tea evaluation through scientific visualization. A biological phylogenetic tree maps six tea categories with craft-tea terroir coordinates, processing timelines, and flavor matrices, establishing an academic archival framework. The archival case employs bronze hot foil stamping for botanical motifs and silver parameter indicators, while the cotton cord closure system recreates document retrieval rituals. Tactile interaction enhances historical research dimensions.

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Pepsi Smart Can

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

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Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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