DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

HanKkeut

Han-kkeut is a brand developed by the collaboration of students and teachers. Under the brand objective of “all-in-one connection in learning,” Han-kkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. The cover graphic symbolizes Han-kkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all Han-kkeut books to generate a unique visual feature.

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City Details

The showcase of design solutions for hardscape elements City Details was being held from October, 3 to October, 5 2019 in Moscow. Advanced concepts of hardscape elements, sports- and playgrounds, lighting solutions and functional urban art objects were presented on an area of 15 000 square meters. An innovative solution was used to organize the exhibition area, where instead of even rows of exhibitor booths there was built the city’s working miniature model with all the specific components, such as: the city square, streets, a public garden.

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Musiac

Musiac is a musical recommendation engine, utilize proactive participation to find precise options for its users. It aims to propose alternative interfaces to challenge the algorithm autocracy. Information filtering has become an inevitable searching approach. However, it creates echo chamber effects and constrains users in their comfort zone by strickly follow their preferences. Users become passive and stop questioning the options the machine provides. Spending time to review options may increase huge bio-cost, but it is the effort that creates a meaningful experience.

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Old Parr

forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.

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Shiwanyubingshao

Lion dance has a long history. It is the product of cultural exchanges between China and the western regions. It is an excellent folk art in China. designed with the lion dance as the symbol, and the opening ceremony of the jackpot is used to increase the visual sense and break through the traditional liquor art so that consumers can see the product in a three-dimensional way.

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Trex

The series of posters are designed for an international academic conference. Compared with other engines nowadays, Trex improves combustion efficiency and reduces the internal loss of energy by radical engine configuration and design. Its Advanced air bearing system improves compressor power by 30% and provides a low emission running. Necessary parts are designed with B-Spline curves and surfaces, contributing to enhancing the airflow efficiency such as the casing, the inlet/outlet air ducts and so on. Like the lotus growing in the pond, Trex is the revolution of traditional engine design.

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