DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wei Dai
Liquor Packaging Design
Wednesday, 7 February 2024

Diaoyutai

Diaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.

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Aleks Brand
Brand Identity
Tuesday, 6 February 2024

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

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Wei Dai
Honey Packaging Design
Monday, 5 February 2024

Yagumitan

The core value of Yagumitan is to find wild honey that is scarce in China. The key words are scarcity, search, and environment. Designers use diamond cuts to express the sense of scarcity. Diamonds are used as a symbol of rights and wealth. Consumers can intuitively feel the value of wild honey. Use the compass to indicate search. Finally, the designer used contour lines and mountain cuts to represent valley cliffs, symbolizing the best wild honey hidden in it.

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Hong Kong Trade Development Council
Installations
Sunday, 4 February 2024

Art Of Living

The organiser for the Hong Kong Houseware Fair had 2 objectives. Firstly, to elevate the show’s image, secondly was provide a physical trend forecast display area. From this, a welcome/signage installation was created at the venue’s main foyer and exhibition hall entry inspired by the trend research. Selective colours and forms were used to create abstract interior settings. For the physical trend forecast display 4 categories of future trends provided by the houseware industry were curated in a similar visual merchandising technique to narrate the stories of the displays to the visitors.

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PepsiCo Design and Innovation
Packaging
Saturday, 3 February 2024

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

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Responsive Spaces
Interactive Exhibit
Friday, 2 February 2024

Pitch

Yogi Berra was a baseball icon. The museum dedicated to his greatness in Little Falls, NY, was looking for a modern and fun sparkling way to deliver his spirit to young and old. Responsive Spaces provided an easy to engage with, interactive exhibit which presents the physics of baseball to all visitors. The goal was to be convenient enough for indoor use while at the same time deliver some ball whirling action. By combining stylized illustrations with high-tech sensor magic Responsive Spaces created an installation, which meets all prerequisites and most importantly, is lots of fun to play!

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