DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
This design presents time as a process of accumulation rather than disappearance. Each day leaves a trace, and each month becomes part of a larger visual sequence. Instead of turning pages, the user removes and inserts monthly sheets like slides in a projector. This action creates a clear rhythm of transition. The calendar encourages people to experience time not as something that is lost, but as something that builds gradually in layers.
Continue readingABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.
Continue readingMountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.
Continue readingChina International Import Expo 2025 is an exhibition space created for Hong Kong companies at a trade fair in Shanghai. The design comprises two pavilions, one for products and one for professional services. The Food Pavilion uses warm modular wood, metallic details, garden inspired features and curated lighting to form a multisensory tasting route. The Service Pavilion uses organic wave like forms, gradient colors and digital walls to guide movement. Both pavilions are built with reusable modular framing and energy efficient LED lighting.
Continue readingWudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.
Continue readingRene Final Call is a live concert tour stage designed for an arena audience. The four-sided stage measures 28 meters wide, 22 meters long and 2.2 meters high, so sightlines stay balanced. A central turntable rises to 3.6 meters and works with ten independent lifts to form changing topographies. The concert unfolds in four chapters, moving from an underwater scene to terraced rings of turf and cacti. A vertical three-dimensional LED matrix presents a flowing display of lyrics. Modular components allow the structure to be reassembled and reused.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Retail Development by Lead8
Tuesday, 13 OctoberWine Cellar by Kyle MertensMeyer
Monday, 12 OctoberCultural Venues by Xuelin Wu
Sunday, 11 October
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.