DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
It is an innovative approach that combines old and new technologies, such as the traditional Japanese traditional construction method that does not use any metal fittings, Ishiba-building and limit strength calculation based on modern structural analysis. The design, composed of horizontal and vertical lines, is highly aesthetic and has been described as attractive structural beauty based on the unique Japanese sense of beauty.
Continue readingWherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Continue readingThis packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.
Continue readingThe packaging of the brand takes inspiration from the Maori tale of New Zealand and blends the vital force of the culture, traditional wisdom, and modern technology, aiming to offer a quality and natural skincare experience. Furthermore, the packaging design is oriented towards sustainability, employing recyclable and environmentally friendly paper and printing materials, thereby avoiding using metal materials and electroplating processes that do not align with modern society pursuit of environmental protection.
Continue readingIn Chenglong Village, over-extraction of groundwater has resulted in land subsidence and seawater intrusion in farmlands. The government brought public attention to environmental issues through environmental art and artistic activities, thus boosting the local economy and turning the place into a sustainable art village with ecological conservation and artistic and cultural roots.
Continue readingDaxidaxi2023 brought avant-garde fashion designs into traditional festival celebrations, reimagining revered Taiwanese deities such as Guan Gong, Mazu, and Guanyin in a fashion runway show. Century-old temples served as the backdrop, merging traditional culture with cutting-edge fashion design to create a sustainable fashion showcase within historic landmarks. Traditional gods appeared alongside modern dancers, ballet performers, martial artists, and models on the runway, showcasing a new form of cultural celebration.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Brand Identity by Keiichiro Yanagi
Wednesday, 16 OctoberHall on Abandoned Mine by Guanghai Cui
Tuesday, 15 OctoberMuseum by Masato Kure
Monday, 14 October
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.