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DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Peng GuoZhi
Packaging Of Rice
Monday, 24 July 2023

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Vladimir Zagorac
Universal Mulcher
Sunday, 23 July 2023

U Series

The design language of the product uses angled and motion-oriented lines, large surfaces, and characteristic details to communicate strength. The robust head-stock draws inspiration in the silhouette of Mount Rtanj, located near the company's home town, with many positive connotations. The shape of the sides associate to focus, movement and perseverance. Robustness is highlighted by carefully placed brakes on the surfaces, graphics keep the dynamics in horizontal areas, while the impression of discipline is maintained using visual similarities and neat detail arrangement.

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Hong Kong Trade Development Council
Event Organiser Space
Saturday, 22 July 2023

Centrestage 2022

Asia's premier fashion event Centrestage was held from 9 - 11 Sep 2022. The extravaganza brought together more than 240 fashion brands from 15 countries and regions, offering visitors a trip through numerous phygital experiences, including visits to the metaverse. A number of different interactive experiences were featured at the fairground. The Centreverse, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatars and interact with others in a virtual world.

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BA Studio
Commemorative Liquor
Friday, 21 July 2023

Guijiu Zodiac Series

This product is a commemorative liquor for the Year of the Dragon by the Guijiu brand. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The GUIJIU brand embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the GUIJIU brand.

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Hisamichi Kasai
Bottled Japanese Tea
Thursday, 20 July 2023

Tamausagi

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

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Li Tiebin
Logo and Visual Identity System
Wednesday, 19 July 2023

HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

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