DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

U Pro Series

The U Pro mulcher features a robust dynamic form, simplified operation, and versatile functionality fit for a demanding everyday usage. The design of the machine emphasizes strength, durability, and motion, while streamlining production. The form reflects core brand values: resilience, focus, & discipline, while keeping a unique design expression compared to the standard product version. Key upgrades include increased durability of the belt transmission, reinforced attachment frame adjustable to ground contours, and skids that prevent grass collection.

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Mukden Palace Experience

Unlike modern museums, which are typically built with innovative digital interactive experiences, those located within cultural landmarks and heritage sites often face a common challenge: the lack of digital experiences. By designing the Mixed Reality interface in the Apple VisionPro, The Palace Museum Interactive Experience, represents a pioneering approach by introducing new ways to display exhibits in heritage museums. This method not only balances preserving cultural artifacts with digital interaction but also sets a pioneering example for heritage museums worldwide.

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Xuannao Master Cha

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

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Heritage

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

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Kerloso Wine

A red wine from Chile, Kerloso comes from the Spanish "mystery of the magical colossus". In the wine label of this wine, it depicts what the navigators saw when they first landed on the island. The wrapping paper of the bottle is made of natural imitation rice paper. The questions raised by the stone statue add a sense of mystery and antiquity. The top of the wrapping paper is formed by flame burning. Each burn mark is unique and symbolizes a lost civilization.

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Gujinggongjiu

The design of Gujing tribute wine combines the traditional dragon pattern with the digital style of science and technology, giving Chinese dragon new vitality. The outer packaging uses folding fan design combined with hollowed out to create a sense of mystery. Unfold the box layer by layer, and the bottle pattern and the box can be well integrated to show the spirit of the dragon. The design process uses the material of luminous ink, which makes the pattern emit light in the dark environment and adds a mysterious visual effect.

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