DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Svalbardi

Svalbardi is harvested from icebergs freshly calved off glaciers in the remote Polar region of the Svalbard archipelago, 1000 kilometres from the North Pole. The pristine ice, up to four thousand years old, melts into water so pure it is almost mineral free. The design had to convey the unique source and purity of the water. Keeping the graphics to the minimum allows the bottle and water to evoke the stillness and beauty of this Arctic landscape. The addition of a gift tube is unusual in the bottled water market and singles out Svalbardi as a unique purchase.

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SCW Chocolate

Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The packaging design was inspired by Egon Schiele’s distorted human body figure drawing. Its precise form allows the packaging to be both displayed unlimitedly straight and nested into the hexagon box. When packing the three chocolate flavors that consumer chooses, the holes of the box give them a confident feeling to the products without unwrapping it. Moreover, the color combination creates a unique identity.

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Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

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Dressing The Screen

The brief was to create a bilingual identity for the British Council fashion film exhibition. The main idea expresses the dynamics and magic of cinematography with the help of images only. Inspired by the optical effect, known as motograph, and experimental photoworks by a famous fashion photographer Erwin Blumenfeld, students created a font and designed a system that reflects the nature of the exhibition and highlights the role of Great Britain in the development of fashion films.

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Reflect

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

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Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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