DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Chengdu Stone Design Co., Ltd
Packaging
Friday, 15 November 2024

Zodiac Loong Chinese Baijiu

The Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.

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Taobao Design
Marketing
Thursday, 14 November 2024

Seaside Home For Music Fans

This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.

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Kweichow Moutai-Flavor Series Spirits
Packaging
Wednesday, 13 November 2024

Moutai Prince

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

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Jangsoon Choe
Brand Design
Tuesday, 12 November 2024

Kakao AI Campus

Kakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.

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Digital Panorama
Product Launch
Monday, 11 November 2024

TopolinoWorld

Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called Topolino World using CGI techniques, where every feature, rechargeability, agility, compact design and eco friendly approach came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.

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Maxxis International and Cheng Shin Rubber Ind
Intelligent Tire
Sunday, 10 November 2024

N Vision

Equipped with predictive, adaptive and renewable functions, N Vision is an intelligent tire designed specifically for users of autonomous vehicles. It provides autonomous vehicles with optimal prestress to adapt to varying road conditions and loads, allowing users to purchase miles at a good price, and its eco-friendly designed components optimize eco materials usage, reduce whole tire scrapping, providing users with worry free, affordable, and sustainable mobility services.

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DZGN features world-class communication design, graphics, packaging and technological innovation.

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