DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Laurent Hainaut
Branding and Redesign
Thursday, 12 September 2024

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

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Pufine Creative
Red Wine
Wednesday, 11 September 2024

Shangri La

The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.

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Wen Liu
Baijiu Packaging
Tuesday, 10 September 2024

Dream Of The Blue

Dream of the Blue M6 Plus adopts a luxury design which reflects a modern aesthetics. The blue bottle and gold label with a drip decoration shows a low-key luxury and brings out international taste. It takes "Dream Drop" as the origin of creativity, uses water drop bottle and crystal cover as the styling symbol. The structure is natural and the transition is smooth from top to bottom. With the innovative technology and more high-grade texture of material, the quality has also highly improved. The design integrates modeling, color, craftsmanship and ergonomic function.

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chengfu Wang
Festival
Monday, 9 September 2024

ISY Sanya International Electronic Music

Isy Music Festival is an ultra large music festival in China. Every year, Isy organizes this global carnival with the tropical atmosphere of Hainan Island. Isy 2019 NYE has created a new set of IP— “Deer Man” —from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.

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Pufine Creative
Gift Box
Sunday, 8 September 2024

Honey tea

The packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.

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Jiaqing Wu
Exhibition Space
Saturday, 7 September 2024

Zhangyan Country Living Festival

The project hopes to create a blueprint for rural life in the future. The key vision design integrates the design style of Memphis School. It abstracts the "mountain, water, fish, bridge" and other elements with the local characteristics of Zhangyan Village to form the visual identity of this event. The overall vision of the project starts from the specific sections of the exhibition, speech, workshop, and market to carry out the spatial narrative, conveying the concepts of rural, sustainable, future, innovation.

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DZGN features world-class communication design, graphics, packaging and technological innovation.

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