DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
The renewal of Bishan Librairy is to allow people to re-recognize and re-experience this ancestral hall of historical and cultural, so as to shape a sense of belonging, and to keep the cultural heritage under the realization of functional and economic values. The renewal of Bishan Bookstore is to let people re-recognize and experience this ancestral hall of historical.
Continue readingShanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.
Continue readingThe Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.
Continue readingThis comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.
Continue readingThis packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.
Continue readingKakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Skin Care Package by 33 and Branding
Sunday, 4 MayBeverage by Wen Liu
Saturday, 3 MaySpirits and Alcohol by AETHER NY, LLC
Friday, 2 May
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.