DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Amores

Amores, a premium beauty lounge in Dubai, embodies elegance through a brand identity that merges modernity with cultural heritage. Designed to attract a diverse clientele, with a focus on noble Emirati women, its visual language draws from classic beauty industry elements like mirrors, combs, crowns, and scissors, reinterpreted in a vintage style. Inspired by Arabic architecture and Gulf region motifs like palm trees and gazelles, the identity conveys grace and tradition. An earthy color palette reflects the UAE landscapes, while a bespoke logotype enhances femininity across all touchpoints.

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Maharani Mahansar

Maharani Mahansar Royal Rose Palace Edition celebrates Rajasthan heritage and the allure of Rosa Damascena. The design features a vintage shield motif with a black, red, white and gold palette, evoking timeless elegance. Inspired by Pushkar rose farms and the architectural grandeur of historic forts, this royal edition harmonizes tradition with craftsmanship, embodying cultural and artistic significance.

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Collection 10 Years Of Shede

Collection 10 Years of Shede follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture.

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Golden Seasons Brick

This innovative packaging reimagines Pu'er tea rituals through metric poetry: each 4g compressed brick (echoing four seasons phonetically) becomes a drinkable calendar. By translating grams into seasons via homophonic design, the system embeds cultural heritage into modern rituals. Tactile engagement is prioritized: unboxing the belly band mimics unrolling ancient scrolls, with fingerprint friendly edges inviting rediscovery of China's tea legacy.

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Mountain Sea Rare Treasure

The design inspiration comes from the global travel of the Three Squirrels. The outer box is made of cardboard and synthetic leather to create a delicate texture. It contains eight unique nut jars from different regions, each adorned with IP travel illustrations that blend traditional Chinese mountain and water strokes. Through the theme of Mountain and Sea Tasting, it vividly showcases the wonderful stories of collecting nuts from different regions.

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Chongqing Noodles

The entire scene revolves around the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, with the theme still being Chinese style itself. In addition to the unique urban architecture and beautiful natural scenery in the Sichuan Chongqing region, it also showcases numerous cultural landscapes. The screen uses heat transfer printing to display in offline stores, and due to the different needs of offline stores, there are various sizes to choose from.

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