DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design & Innovation
Beverage Packaging
Wednesday, 31 May 2023

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Paulina Grondal
Commercial Animation
Tuesday, 30 May 2023

trivago

The colorful animation is a part of new animated campaign for Trivago. The idea is simplistic, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colorful street in Tenerife with peach and pink buildings. Models together with cheerful, vivid color palette create the atmosphere of warmth and carefree summer time. The design was inspired by beautiful kids toys and tries to follow new trends in 3D design.

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Backbone Branding
Bottle Packaging
Monday, 29 May 2023

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Katsumi Tamura
Calendar
Sunday, 28 May 2023

Typeface

Typeface is a calendar designed around the concept of the typeface. The set contains four sheets, consisting of the months from January to December, punched out in an original typeface. You can assemble the sheets into calendar units that each display three months of the year. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space.

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Wen Liu
Beverage
Saturday, 27 May 2023

San Liang Jiang

The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.

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AETHER NY, LLC
Spirits and Alcohol
Friday, 26 May 2023

Source One Vodka

Source One Vodka is the reward of a journey obsessed with quality and sustainability. From the oat grains that are grown on the ranch to the snowmelt water of Sierra Nevada. It is this story that the studio narrated through thoughtful design of every element; from the pristine bottle structure to the typography inspired by the original type on the distillery building, to the illustration that invites you to discover the truth of Source One. The brand identity and packaging all serve to celebrate and honor the combination of radical transparency and considered craftsmanship.

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Design interview of the day
Special Coverage
Wednesday, 24 May 2023

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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