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DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Beverage
Wednesday, 22 January 2025

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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PepsiCo Design and Innovation
Beverage
Tuesday, 21 January 2025

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.

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Eisuke Tachikawa
Rebranded Tea Package
Monday, 20 January 2025

Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

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Hong Kong Trade Development Council
Event Organiser Space
Sunday, 19 January 2025

Centrestage 2022

Centrestage 2022 is an introductory space designed for a fashion event in Hong Kong. The space measures 15 metres wide, 36 metres long and 7 metres high, and forms part of an exhibition of 6665 square metres. Two layers of circular LED screens are suspended above a spherical screen, creating an area for photographs. A curved LED wall at the entrance shows motion graphics. Interactive columns and a large LED wall support presentations. The area is also used for receptions and fashion shows. Walls are built from reusable aluminium frames, and biodegradable carpet is used.

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Peng GuoZhi
Packaging Of Rice
Saturday, 18 January 2025

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Vladimir Zagorac
Universal Mulcher
Friday, 17 January 2025

U Series

U Series is a universal mulcher designed for attachment to a tractor. The machine is made of welded steel with a powder-coated or galvanized finish, and is offered in working widths of 250, 280 and 300 centimetres. A hydraulically operated side shift frame allows mounting at the front or the rear of the tractor, while skids and a roller set the working height in four steps. A reinforced side mask protects the transmission. The faceted head-stock takes its form from Mount Rtanj, the mountain near the production site, and expresses strength and perseverance.

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