DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Carbon Silicon Singularity

The work explores the moment when organic life encounters emerging silicon based forms of existence, including AI and algorithmic systems. Using the Singularity as a conceptual metaphor, it examines how this convergence reshapes ideas of life, identity, and ontology. Rather than presenting silicon as a replacement for the organic, the work emphasizes hybridization, coexistence, and mutual influence. At its core, it stages an evolving dialogue between carbon and silicon, imagining a speculative future shaped by new possibilities of embodiment.

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Vitto

Vitto is an Italian food brand developed for the UK market with a contemporary visual approach. The design intentionally departs from rustic and traditional codes common in Italian food branding. Instead, it uses vivid colour, simplified illustration and clear typography to express energy, playfulness and emotional warmth, creating a modern and accessible identity for everyday use.

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Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

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Kadowakamatsu

The Kadowakamatsu Corporate Website redefines real estate communication by positioning property as cultural infrastructure. Integrating regional context, custom typography, and a restrained grid system, the design transforms a corporate website into a narrative platform. It articulates urban value beyond pricing models through a spatial and editorial user experience, enabling multidirectional navigation and layered engagement with text, image, and projects, reframing how urban value is perceived.

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TMD Journal

TMD Journal examines type design not as visual styling but as a structured system that organizes meaning. In response to the widespread use of digital fonts as surface level assets, the publication repositions typography as a medium for constructing thought and communication. Each chapter presents an original type system through its conceptual premise, structural logic and applied context, showing how typographic decisions translate into form and use. The journal provides a framework for understanding type as an active component in branding and communication.

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