DZGN

PepsiCo Design and Innovation

Campaign

Saturday, 13 April 2024

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

Katsuhiro Ohkuchi

Photography

Friday, 12 April 2024

Miniature Size Landscape

Miniature Size Landscape is a photography series that presents small natural scenes as if they were vast worlds. Grasses, mosses, flowers and other plants growing at the feet of passers-by become the setting. A one inch tall dwarf figure travels through each scene, and every view is composed as if seen through the eyes of that dwarf. The images are made with a wide macro lens, focus stacking for deep focus, and linear, occlusive and aerial perspective. The aim is to recall the imagined worlds of childhood and to encourage care for nature.

Aquaring Inc.

Messaging Tool

Thursday, 11 April 2024

Origami Letter

This is a messaging tool that uses origami to express emotion. Origami is the traditional Japanese craft of paper folding that began as a courtesy. In the past Japanese decorative paper was folded neatly for gift wrapping. This tool uses modern communication to allow people to create a digital origami letter then send it or print and fold it themselves, giving them two ways to enjoy their messages.

Mengchao Wu

Explanatory Motion Graphics

Wednesday, 10 April 2024

Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

Tatiana & Nicolas Boon

Fragrance Diffuser

Tuesday, 9 April 2024

No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

Chen Nan

Book

Monday, 8 April 2024

History of Chinese Character Design

History of Chinese Character Design is a book that explains the history of Chinese character design from the viewpoint of design studies. The seven Chinese characters in the title are set in seven fonts that show an evolutionary relationship. Black and white illustrations open each chapter, combining symbols drawn from the text and design examples of that chapter. Many information visualization diagrams support the content. A black hardcover book slides into a white and gold hard box in a drawer structure.

DZGN

Pepsi For The Love Of It

Miniature Size Landscape

Origami Letter

Future of Banking

No48

History of Chinese Character Design

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Pepsi For The Love Of It

Miniature Size Landscape

Origami Letter

Future of Banking

No48

History of Chinese Character Design

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER