Monty Bojangles
We were asked to create a new tone of voice for this brand of chocolate truffles around a new proposition - the curious adventures of Monty Bojangles - and to set the quirky tones for the packaging and the product names all of which become 'curiously moreish'. We not only gave Monty Bojangles (the indispensable cat character) a starring role on the packaging, but connected him to the reason to believe in the chocolates' difference to the competition using the simple idea of curiosity and seeking new tastes.
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