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Pepsi Expo 2020

Pepsi Chinas People Daily New Media

Venous Materials

Venous Materials project envisions a new way to design dynamic tangible interactions using fluidic Interfaces. It is a new type of interactive material that is inspired by veins systems in nature and throughout the human body. When the user applies pressure or motion to the material, it dynamically displays geometric patterns and colors. The different patterns are displays that function as tangible sensors, to animate dynamic graphics, to create responsive objects for learning activities, and to visualize body movement and balance.

Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

My Coin

A boy drops a coin into the sewer. A rich man finds such a boy and approaches. A wealthy man who knows the situation puts out expensive gold bullion instead of a coin to the boy. Realizing that the reason people conflict with each other is the difference in values, this animation expresses the difference in values that each person has.

Tsingtao

By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

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