DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Macys Website

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

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Huafa Hills

Huafa Hills is a luxury residential development at Zuhai in Greater Bay Area, China. It is comprised of 110 villas and 852 residential units. Geographically, the site is surrounded by mountains from three sides, resulting in an exclusive and private development. In terms of architectural design, the contemporary classic French style facade properly integrates with the natural environmental setting and landscape. The rich expression and unique with details that enable the residents to enjoy a ceremonious and luxurious living experience.

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Buchanan's Red Seal

forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.

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I Really Like Math

This project allows students to experience math in an easy and fun manner while touching the book. Using the various educational tools contained in the book, students can learn the concept of mathematics as if playing, thereby increasing the effectiveness of learning. This can show immediate changes or reactions of images as if you were operating a tablet PC in a paper book. The cover is made in the form that students can directly manipulate the pictures, and they can also draw pictures in an empty space to produce a variety of personality.

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ZhuZi Art

A series of book editions for the collected works of traditional Chinese calligraphy and painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings and calligraphy are treasured for their highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines were used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.

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Grand Egyptian Museum

The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets. Hieroglyphs in the logotype and the signage system were used to invoke the ancient Egyptian culture and style. A logo was created using five hieroglyphs that read Egypt; were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color. The secondary colors were inspired by colorful ancient Egyptian jewelry design.

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