DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.
Continue readingThis is a board game inspired by the stereotypical adversity between clients and designers. With every experience, it is the foundation of a long lasting relationship. The concept originated from the game Animal Chest and it is a playful attempt to illustrate that every great relationship starts from a place of understanding each other. The inspiration comes from some of the key points that might frustrate each side to act as a trap. The key job positions of each side are chosen and given different rankings to battle and overpower each other.
Continue readingThe limited edition packaging for Shiny Meadow 2025, themed around the Year of the Snake, features an innovative champagne bottle profile, a gold foil closure, and an interactive double-layer labeling system. The top layer of the label exhibits a snake pattern that can be lifted without damage, unveiling a hidden blessing phrase on the lower layer. Traditional Chinese zodiac symbols is transformed into a consumption ritual, while the streamlined grip design of the bottle enhances the experience of drinking fresh milk, making it culturally enriched and engagingly anticipated.
Continue readingTo overcome children's resistance to food resembling medicine, the designer chose a packaging with adorable animal images and a green bottle, integrating the label for a non medical aesthetic. This innovative packaging reduces children's psychological burden. The animals' bright eyes attract attention, clearly conveying the product's eye health benefits to kids. The professional and appealing design ensures user trust, making the product both child friendly and reliable.
Continue readingThe bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.
Continue readingThe packaging design for Kanade, a premium Japanese craft liqueur, draws from traditional aesthetics to reflect the product's refined, natural taste. Inspired by the concept of harmony, the design uses custom washi paper with glossy fibers, creating contrast between matte and subtle sheen for a tactile, artisanal feel. Watercolor illustrations and handwritten calligraphy enhance the handcrafted impression, while a custom typeface adds a modern yet culturally rooted identity. The result is packaging that bridges tradition and contemporary sensibilities for global appeal.
Continue reading
DZGN features world-class communication design, graphics, packaging and technological innovation.
Shoes by Long Zhang
Sunday, 4 MayNecklace And Brooch by Esra Erciyes
Saturday, 3 MayResidential Architecture by Oliver Schütte
Friday, 2 May
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.