DZGN

PepsiCo Design and Innovation

Campaign

Wednesday, 17 June 2026

Lays Heartwork

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

Mengchao Wu

Branding

Tuesday, 16 June 2026

Meet Rebrand

Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

Piti Amornlertwattana

Branding and Packaging

Monday, 15 June 2026

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

Sangeeta Deshpande

Packaging Design

Sunday, 14 June 2026

Himalaya Sheet Mask

Himalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.

PepsiCo Design and Innovation

Beverage

Saturday, 13 June 2026

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

PepsiCo Design and Innovation

Beverage

Friday, 12 June 2026

Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

DZGN

Lays Heartwork

Meet Rebrand

Prow Thai

Himalaya Sheet Mask

Adrenaline Space

Pepsi Mom Handworks

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Lays Heartwork

Meet Rebrand

Prow Thai

Himalaya Sheet Mask

Adrenaline Space

Pepsi Mom Handworks

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

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DISCOVER