DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

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Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

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Haezer

Haezer is known for his solid bass sound, epic breaks with well polished effects. Its the sort of sound that comes off as just straight forward dance music, but on closer inspection or listening you’ll start to discover multiple layers of frequencies within the finished product. For the creative concept and execution the challenge was to simulate the audio experience known as Haezer. The artwork style is not at all the typical dance music style, thus making Haezer a genre of his own.

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Patakukkonen Rye Pie

Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.

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Motley

Motley is a quick color reference interactive application which allows the user to capture colour palettes on the go. It generates color values in various formats like RGB, HEX and CMYK on one tap. It is a global platform to interact, create and share colors, palettes and trends. Motley enables the unique feature of exporting colour palettes to your system at one touch. It has an infinite collection of artworks and compositions contributed by various designers. The application symbolises colour as visuals which enhances the experience of the user.

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Milk Music

Milk Music is Samsung's streaming radio service. Milk's unique, elegant, and easy-to-use dial design helps distinguish it from other mobile music apps. The design features a dial with haptic feedback that users turn to find stations they want to listen. Team Members: Adnan Agboatwalla, Alissa Bell, Hiromi Bratti, Meng Chee, Neil Everette, Stacy Gastelum, Shawn Hwang, Alex Jones, Rachel Kobetz, Willy Lai, Patrick Lim, Jeffrey Lui, Yen Ma, Yiwen Mu, Cleo McMichael, Giulio Pascoli, Samir Safi, Cheryl Sedota, Olchi Skant, Daren Tsui, Maverick Velasco, Devon Wang, Sean Wen, Aline Yu.

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