DZGN

Jonathan Nacif de Andrade

Branding Project

Wednesday, 22 February 2023

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

　KiyokaYamazuki

Calendar

Tuesday, 21 February 2023

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wu yao

Illustration Series

Monday, 20 February 2023

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Dennis Furniss

Digital Campaign

Sunday, 19 February 2023

Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

Mateus Morgan

3D Key Art

Saturday, 18 February 2023

Kallucci Boot

The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.

Mateus Morgan

Key Visual

Friday, 17 February 2023

Spiderweb

The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.

DZGN

Evoluwe

Japanese Kumano Kodo

Chang'an Still

Doritos Rainbow

Kallucci Boot

Spiderweb

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Evoluwe

Japanese Kumano Kodo

Chang'an Still

Doritos Rainbow

Kallucci Boot

Spiderweb

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