DZGN

Wing Sze Wincy Kung

Architectural Narrative Illustration

Saturday, 25 February 2023

Bamboo Craft Festival

In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.

Mtc Brand Consultancy

Brand Identity

Friday, 24 February 2023

Dragonpass

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

Sejong Center

Identity Renewal

Thursday, 23 February 2023

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Jonathan Nacif de Andrade

Branding Project

Wednesday, 22 February 2023

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

　KiyokaYamazuki

Calendar

Tuesday, 21 February 2023

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wu yao

Illustration Series

Monday, 20 February 2023

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

DZGN

Bamboo Craft Festival

Dragonpass

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

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Bamboo Craft Festival

Dragonpass

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

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