DZGN

Hong Kong Trade Development Council

Event Organiser Space

Sunday, 19 January 2025

Centrestage 2022

Centrestage 2022 is an introductory space designed for a fashion event in Hong Kong. The space measures 15 metres wide, 36 metres long and 7 metres high, and forms part of an exhibition of 6665 square metres. Two layers of circular LED screens are suspended above a spherical screen, creating an area for photographs. A curved LED wall at the entrance shows motion graphics. Interactive columns and a large LED wall support presentations. The area is also used for receptions and fashion shows. Walls are built from reusable aluminium frames, and biodegradable carpet is used.

Peng GuoZhi

Packaging Of Rice

Saturday, 18 January 2025

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

Vladimir Zagorac

Universal Mulcher

Friday, 17 January 2025

U Series

U Series is a universal mulcher designed for attachment to a tractor. The machine is made of welded steel with a powder-coated or galvanized finish, and is offered in working widths of 250, 280 and 300 centimetres. A hydraulically operated side shift frame allows mounting at the front or the rear of the tractor, while skids and a roller set the working height in four steps. A reinforced side mask protects the transmission. The faceted head-stock takes its form from Mount Rtanj, the mountain near the production site, and expresses strength and perseverance.

Mania Carta

Digital Art

Thursday, 16 January 2025

Niferia

The research of this Dark Witch character started by looking into the Korean culture once more, but this time designer wanted to create something realistic, Asian with better character appeal and strong feelings and wanted to make her dark, mysterious in real-time, and realistic. The project starts in the heart of Tokyo in January 2022 and it's updated every two months with new character designs and story reveals.

Cansu Dagbagli Ferreira

Branding

Wednesday, 15 January 2025

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

OUTPUT

Outdoor Campaign

Tuesday, 14 January 2025

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

DZGN

Centrestage 2022

Green Field Watchmen

U Series

Niferia

Ecohiny

Vivo X Series

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Centrestage 2022

Green Field Watchmen

U Series

Niferia

Ecohiny

Vivo X Series

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

TAGS

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DISCOVER