DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

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Mukden Palace Experience

Unlike modern museums, which are typically built with innovative digital interactive experiences, those located within cultural landmarks and heritage sites often face a common challenge: the lack of digital experiences. By designing the Mixed Reality interface in the Apple VisionPro, The Palace Museum Interactive Experience, represents a pioneering approach by introducing new ways to display exhibits in heritage museums. This method not only balances preserving cultural artifacts with digital interaction but also sets a pioneering example for heritage museums worldwide.

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Aquetha

Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.

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The Ancient Mexicans

The Ancient Mexicans is a graphic identity for a permanent exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Monterrey, Mexico. The identity is based on the concept of constellations. A grid of points was placed over images of selected exhibition pieces, and squares and their variations were used to create pictograms for each culture and theme. The pictograms are reflected and repeated to form patterns that work as modules and adapt to each application. Information design within the exhibition supports the visitor experience.

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Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

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Nova Pilot

Nova Pilot HMI revolutionizes vehicle interaction, blending aesthetic allure with functional sophistication in steering wheel and dashboard displays. Launched in Milan, Italy, the project combines intuitive controls with personalized settings, emphasizing safety and user experience. Through advanced technology and creative design, it enhances the driving experience with a unique identity, offering quick access to essential features and ambient visuals for an enjoyable journey. A testament to innovative automotive design.

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