DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

ZhuZi Art

A series of book editions for the collected works of traditional Chinese calligraphy and painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings and calligraphy are treasured for their highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines were used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.

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2019 NPCCD Deck

The narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.

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Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Aum

Showcasing this heritage edifice as a protagonist of design remained the main principle behind this project. The 19th century building was severely damaged during WWII and later fell into disuse. Through sensitive design interventions, the building was brought back to life with a renewed purpose. As well as restoring the historic fabric in a meticulous fashion, the overall building was rehabilitated into a university campus in order to usher the site into the current age. Its industrial character is directly reflected in the exposed services and the original structural elements.

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Krastsvetmet Gifts

The Proektmarketing +1 team has developed a design of investment ingots. Three thematic collections were created – inspired by natural forms, the art of the 20th century and a line with the symbols of the Russian Federation. The graphic elements on the packaging are identical to the ingot design, which makes the product a single whole and emphasizes its exclusivity. The created design is adapted to different sizes – a gold ingot looks good at any scale.

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Secret Tarts

The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.

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