DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Snow Zero

Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.

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KK-Park

KK-Park is a signage system for a cultural and leisure block in Yancheng, China. The site, a former playground, was renovated as a place for cultural exchange between China and South Korea. The design reinterprets Korean elements, including the ribbons of traditional Korean costume, the traditional color scheme known as Obangsaek and the strokes of Korean characters. The signs follow the belt-like loop of the site. Tall wayfinding signs stand near each entrance to guide visitors. The boards are made of bent stainless steel, prefabricated and installed on site.

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Eastern Seawall

Eastern Seawall is a signage system designed for a coastal promenade in Dapeng Peninsula, Shenzhen, China. Six separate sections along a 32 kilometre shoreline are linked by one unified visual language. Signboards, site maps and ecology introductions are placed along roads and entrances. Arrows shaped by tidal flow give clear guidance. The boards are made of anti-corrosion merbau hardwood with a steel cross bracing skeleton. Modular structures allow flexible assembly on seawalls, steps, slopes and reefs, and reduce wind loads in a salty and humid climate.

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Hongxinlong Tea

This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. Every word is a blessing. These are all good wishes for the recipients. This is an innovation for tea packaging.

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Bamboo Slips

A Chinese liquor bottle design inspired by ancient bamboo slips used in documenting Chinese culture and the Cang-Shan liquor distillation process has been unveiled. The black exterior exudes purity and depth, while a Chinese poem carved on bamboo slips inside adds sophistication. All materials used are sustainable and reusable, presenting a solution to the recycling dilemma in the liquor industry. This design blends calligraphy, bamboo slips, and an intricately shaped bottle to revive the reading and drinking cultures central to Asian society.

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Digital Human

Digital Human is a live broadcasting platform built on artificial intelligence technology. The platform supports digital human production, live room construction and human computer interaction. AI anchors broadcast continuously for twenty four hours a day, which removes the need for on site staff and physical studios. The image of each anchor can be customized to match a brand identity. Diversified virtual scenes lower construction costs and present product attributes and brand concepts. The aim is to reduce the cost and the difficulty of live broadcasting.

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