DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
Continue readingThe cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.
Continue readingThe packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Continue readingAspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Continue readingCoDe, the Costa Design Collection, is the first museum-type cultural space on a cruise ship, created to capture the spirit of “Italian taste” through a selection of objects and furnishings, fashion items, artifacts and anecdotes. Each exhibit is intricately connected to the history of Made in Italy, a sentiment that represents the value of expertise and invention in the “Bel Paese,” making these design objects true points of reference for Italy’s global influence from the 1930s to the present.
Continue readingShowcasing this heritage edifice as a protagonist of design remained the main principle behind this project. The 19th century building was severely damaged during WWII and later fell into disuse. Through sensitive design interventions, the building was brought back to life with a renewed purpose. As well as restoring the historic fabric in a meticulous fashion, the overall building was rehabilitated into a university campus in order to usher the site into the current age. Its industrial character is directly reflected in the exposed services and the original structural elements.
Continue reading
DZGN features world-class communication design, graphics, packaging and technological innovation.
Brand Identity by Keiichiro Yanagi
Saturday, 16 NovemberIndoor Playground by Li Xiang
Friday, 15 NovemberCommunity Center by ZHOYU
Thursday, 14 November
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.