DZGN

Joshua Grant Rayner

Events Promotional Product

Monday, 1 August 2022

Cap Pac

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

Ralf Kauffmann

Campaign and Sales Support

Sunday, 31 July 2022

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

Yingbo Qiao

Integrated Advertising Campaign

Saturday, 30 July 2022

Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

BIAS Architects & Associates

City and Design Expo

Friday, 29 July 2022

Check-in Hsinchu

The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.

Hong Kong Trade Development Council

Introductory Passageway

Thursday, 28 July 2022

The Multiverse

The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.

BIAS Architects & Associates

Local Culture Festival

Wednesday, 27 July 2022

Daxi Daxi

Since 2018, BIAS has developed and implemented an urban festival to help Daxi township preparing for the key religious ceremony of the place. Usually, Taiwanese ceremonies are conservative and based on rural traditions that dictate a strict set of rules. To share the charm of folk beliefs with the urban public, BIAS mediated the traditions by a strategic set of design interventions and activities that provide a pop-culture vibe to the event. In particular, BIAS acted as curator and invited various young artists and designers to cooperate with those that preserve old traditions.

DZGN

Cap Pac

Target

Don't Lose Your Biculutural

Check-in Hsinchu

The Multiverse

Daxi Daxi

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Cap Pac

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Don't Lose Your Biculutural

Check-in Hsinchu

The Multiverse

Daxi Daxi

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER