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DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Yingbo Qiao
Integrated Advertising Campaign
Monday, 25 July 2022

Don't Lose Your Biculutural

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

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BIAS Architects & Associates
City and Design Expo
Sunday, 24 July 2022

Check-in Hsinchu

The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.

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Hong Kong Trade Development Council
Introductory Passageway
Saturday, 23 July 2022

The Multiverse

The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.

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BIAS Architects & Associates
Local Culture Festival
Friday, 22 July 2022

Daxi Daxi

Since 2018, BIAS has developed and implemented an urban festival to help Daxi township preparing for the key religious ceremony of the place. Usually, Taiwanese ceremonies are conservative and based on rural traditions that dictate a strict set of rules. To share the charm of folk beliefs with the urban public, BIAS mediated the traditions by a strategic set of design interventions and activities that provide a pop-culture vibe to the event. In particular, BIAS acted as curator and invited various young artists and designers to cooperate with those that preserve old traditions.

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Hong Kong Trade Development Council
Event Organiser Space
Thursday, 21 July 2022

Neon Nights

To uplift the image of the 2019 HK Fashion Week (Spring/Summer) a concept titled Neon Nights was developed, by mixing fashion industry latest colour trends into elements of retro Hong Kong nighttime neon street scenes. Three areas were given by the organizer to enhance this trade fair into a marketing show. First, a welcome installation at the venue main entrance, followed by the exhibition hall main entry. Then inside the hall, a 300 m2 multi-functional communal space was created for fashion shows, seminars and informal meetings activities etc.

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Aleksandra Toborowicz
Book Series
Wednesday, 20 July 2022

Cultural Wars Against Poland

Cultural Wars Against Poland is a popular science historical series published by the National Center for Culture in Poland. Coordinates: war, roughness, destruction, nationality, invaders, red accents referring to the color of Poland. Very rough paper chosen for the cover - Antalis Curious Collection Matter, Goya White - strengthens the message. The tear-off of a page on the covers is enhanced by the dry-stamping technique. The printing color of the inside of the books is two-tone - black and intense red. Otinid binding allows to open the book flat, which makes it easier to read.

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