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DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Experiential
Saturday, 25 November 2023

Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.

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Coreintive
Website
Friday, 24 November 2023

Coreintive

Coreintive is a responsive website designed for a branding agency. The website opens with the portfolio page, so visitors can review past projects and judge whether the agency suits their needs. Contact details such as phone number, mailing address and street address are also provided. The design follows the corporate identity concept of core in creative. The final letter of the wordmark is mirrored to form a bracket with the first letter, expressing the idea of containing. Circle patterns represent the core values of client companies. Parallax scrolling adds dynamic visual information.

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Willy Lai
Redesign
Thursday, 23 November 2023

Macys Website

Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.

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Zhuhai Huafa Properties Co., Ltd.
Residential Development
Wednesday, 22 November 2023

Huafa Hills

Huafa Hills is a luxury residential development in Zhuhai, China. The project comprises 110 villas and 852 residential units on a site of 213,900 square metres. The villas are three storeys high and the residential towers are seventeen storeys high. The site is surrounded by mountains on three sides, which creates a private setting. The facades follow a contemporary classic French style and are clad mainly in beige granite to blend with the natural surroundings. An extensive water feature and lush greenery form the centre of the master plan.

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Laurent Hainaut
Branding and Redesign
Tuesday, 21 November 2023

Buchanan's Red Seal

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.

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VISANG
Interactive Textbook
Monday, 20 November 2023

I Really Like Math

I Really Like Math is an interactive mathematics textbook for school students. The textbook presents mathematical concepts through infographics to support clear reading and focus. Students can insert film or attach magnets to the pages and learn principles through direct handling. The cover is designed to be operated by students. The binding allows learning materials to be reconfigured for different curricula and additional materials to be stored. The page layout follows user experience research, with the line of sight, colors and images applied in a systematic way.

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