DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Finding Your Focus

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

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Textile

This case is an urban renewal and renovation project. Under the background of urban renewal, the designer has carried out a comprehensive study on the history and geographical features of the textile industry in Deqing County. Inspired by the Textile. The main body of the space follows the architectural structure of the old factory building and uses the architectural symbols of the broken lines to integrate the building into the interior to form an organic unity. It is like an art gallery that exists in a box.

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The Meaninghall Tea

The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.

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The Big Book of Bullshit

The Big Book of Bullshit publication is a graphic exploration of truth, trust and lies and is divided into 3 visually juxtaposed chapters. The Truth: An illustrated essay on the psychology of deception. The Trust: a visual investigation on the notion trust and The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception. The book's visual layout takes inspiration from Jan Tschichold's 'Van de Graaf canon', used in book design to divide a page in pleasing proportions.

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WiseTribe

The Wise Tribe is an education organization that focuses on children between 0 and 12 years old. The brand's Chinese name "weisi" is a homonym for "wise" in English, which also means "thinking". They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities. Therefore, the brand should be like children, with infinite imagination space.

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Loong Palace 480

This Show-villa is dominated by modern style with the integration of culture and art to neutralize the austere sense of modern style. Using straight lines with a sense of freedom to build the outline in the space, and integrating with arc lines, the element of the page is adopted throughout the main space. This is a dynamic land representing China's emerging technology and cultural power, and it is located in a beautiful environment, which is famous for producing royal rice specially supplied to the west of Beijing since ancient times.

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