DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

China Resources Snow Breweries
Beer Packaging
Thursday, 19 December 2024

Nong Li

By reviving the brewing recipe of the Yangshao Culture with modern techniques, Nong Li celebrates Chinese brewing tradition and brings consumers closer to this profound history. Embracing classical elegance, the bottle is modeled after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel unearthed in the Yangshao culture site, and adorned with ancient motifs such as ripple patterns. This packaging, rich with historically significant elements, becomes a distinctive hallmark for the brand, and offers a reference for inheriting and innovating Chinese liquor culture.

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Chengdu Times Fashion Art Design Co., Ltd
Packaging
Wednesday, 18 December 2024

Xijiu Matured Liquor

The packaging for Xijiu Matured Liquor Series embodies the significance of the circle in traditional Chinese culture. Additionally, it incorporates the essence of Xijiu and the characteristics of the liquor, blazing a trail in fusing classical aesthetics with modern tastes. With a focus on craftsmanship, material selection, and user friendliness, this packaging design elevates the market competitiveness of the product, and transforms the liquor container into a medium for the inheritance and promotion of Chinese culture.

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Andre Caputo
CGI Food
Tuesday, 17 December 2024

3D Cakes

Creating 3D cakes is a challenge that Andre Caputo fully embraces. He draws inspiration from photographs and real products, meticulously refining his work through numerous iterations to achieve the natural results essential for effective packaging. Using Blender for sculpting and combining Cinema 4D with Redshift for rendering, he skillfully crafts textures from scratch with procedural techniques. Final adjustments in Photoshop allow him to fine tune colors and details, all without relying on photos or AI, showcasing his unwavering commitment to authenticity and artistry in every creation.

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Meijie He
Wine Packaging
Monday, 16 December 2024

Moutai Dream Red

The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

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Yu Guo
Data Visualization
Sunday, 15 December 2024

Datalense

This system, integrated with 3D GIS and real-time rendering technology, has constructed a visualization system that combines natural aesthetics with modern design. The 18 meter long interactive large screen, equipped with AI, responds to different solar terms and festivals, changing digital scenes to create an immersive reading experience. The application of 3D simulation and digital twin technology enhances the user interaction experience. This design not only promotes cultural exchange but also reflects the innovation and progress of the library in the process of intelligent development.

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Lei Wang
Placard
Saturday, 14 December 2024

Culture to Technology Identity

In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.

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