DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Infinite Borders

Positioned as The Real and Passionate Three Kingdoms, facing the Three Kingdoms culture dating back 1500 years, it is essential to embody symbols representing the essence of the Three Kingdoms era. Extract visual elements with impressions of the Three Kingdoms era from pictographs and colors. By integrating modern typography and flat design, aim to imbue the overall design with a contemporary feel. To enhance the brand's uniqueness, Combine gameplay elements to extract brand graphics, forming a distinctive brand visual system based on color, graphics, and layout.

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La Plage

La Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.

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Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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Gushu Jinzhu

Inspired by ancient wild longan trees, this design blends Eastern heritage with modern sustainability. The Heaven-Earth box showcases gold-foiled tree rings and Loong scale patterns, with engraved Twin Loong motifs. Inside, a vintage craft poster and Song Dynasty teacup pair with 4 reusable acrylic jars. By reimagining heritage elements like Celadon ceramics and Loong symbolism into modular reusable systems, the packaging balances aesthetics with circular design principles.

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Whispers of Ink

Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the magnolia book element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a book with fragrance environment.

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Menhao Tea

Inspired by 19th-century botanical archives, this system reengineers tea evaluation through scientific visualization. A biological phylogenetic tree maps six tea categories with craft-tea terroir coordinates, processing timelines, and flavor matrices, establishing an academic archival framework. The archival case employs bronze hot foil stamping for botanical motifs and silver parameter indicators, while the cotton cord closure system recreates document retrieval rituals. Tactile interaction enhances historical research dimensions.

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