DZGN

Yongjun Chen, Huang Zhang, Lei Xu

Travel Tea

Monday, 8 April 2024

Tang Chao

Miniaturization, convenience, environmental protection, and health promotion are the biggest characteristics of this packaging design. The small square box design meets the travel tea set requirements. The design of the square box adopts a tenon and mortise structure, without any glue bonding, and uses inexpensive bamboo materials, which is very environmentally friendly. In addition, the rounded corners of the bamboo box also have the function of stimulating the hand reflection area in the traditional Chinese.

Qidan Yan

Safety Pill Bottle

Sunday, 7 April 2024

Puli

Puli is a double-cap safety pill bottle. The outer cap is connected to the inner cap by tracks. In initial status, the outer cap can be rotated freely while the inner cap will not move. For adult, by pushing the outer cap, two caps will engage by the protrusion and depressions and can be rotated synchronously to open the bottle. For children, it is difficult for them to push the outer cap due to the narrower channel design, thus making the bottle safe.

Maxxis International and Cheng Shin Rubber Ind

Transformative Tyre

Saturday, 6 April 2024

T Razr

In the near future, the booming of electric transportation development is at the door. As a car part manufacturer, Maxxis keeps thinking how it can design a feasible smart system that can participate in this trend and even help accelerate it. T Razr is a smart tire developed for the need. Its built-in sensors actively detect different driving conditions and provide active signals to transform the tire. The magnified treads stretch and change the contact area in response to the signal, therefore improve the traction performance.

Gradient Experiential

Multifunctional Traveling Bar

Friday, 5 April 2024

The Tiny House

The custom-fabricated Tiny House is a mobile bar designed to be a physical manifestation of the "House of Suntory" brand and created to bring an immersive experience symbolizing Japanese hospitality. It features two micro bars serving luxuriously crafted cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the roof.

JBBC BRANDING CONSULTANCY

Poster

Thursday, 4 April 2024

Problue

The concept of the posters related to Problue brand essence as diving and live. The transition process of clothes in style and diving suit on the same model emphasized the merge of diving and live. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. The camouflage fins emphasized the fact urban life was as full of movement as in nature. Different contrast were made on purpose to enhance visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.

Xiaomi

Bluetooth Headset

Wednesday, 3 April 2024

Mi Musician

This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

DZGN

Tang Chao

Puli

T Razr

The Tiny House

Problue

Mi Musician

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