DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
The packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.
Continue readingThe solution of how to balance the general character and individuality between 5 different products in this series in quite interesting. Iris presented in each product of FRANGI as the core element, which improved the whole packaging quality and user experience with no extra expense on transportation and production. The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Continue readingMi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.
Continue readingThis is a design work with oriental characteristics. It combines three representative elements of China: national color (Chinese red), national flower (peony), and national art (embroidery). This makes the work show an elegant Chinese style. When the box is opened, it looks like an ancient Chinese furniture screen. The moire frame shows an abstract mood, and the bottle is like a collection placed on the display shelf.
Continue readingThe design uses modern and traditional elements to transfer a fashionable effect. The design of the label uses the shape of a rat and a coin to convey a rich and auspicious idea. The outer ring of the label design is decorated with a light shape to create a lively effect. The bottle is made of the ceramic. The surface texture of the bottle is marble. The design combines the Eastern with the Western culture to create a sense of fashion. The design tries to convey a Chinese zodiac culture and presents a complete product characteristic.
Continue readingMoutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Ring and Earrings by Ksenia Zagaynova
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Monday, 11 November
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.