DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.
Continue readingPositioned as The Real and Passionate Three Kingdoms, facing the Three Kingdoms culture dating back 1500 years, it is essential to embody symbols representing the essence of the Three Kingdoms era. Extract visual elements with impressions of the Three Kingdoms era from pictographs and colors. By integrating modern typography and flat design, aim to imbue the overall design with a contemporary feel. To enhance the brand's uniqueness, Combine gameplay elements to extract brand graphics, forming a distinctive brand visual system based on color, graphics, and layout.
Continue readingLa Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.
Continue readingThe power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.
Continue readingInspired by ancient wild longan trees, this design blends Eastern heritage with modern sustainability. The Heaven-Earth box showcases gold-foiled tree rings and Loong scale patterns, with engraved Twin Loong motifs. Inside, a vintage craft poster and Song Dynasty teacup pair with 4 reusable acrylic jars. By reimagining heritage elements like Celadon ceramics and Loong symbolism into modular reusable systems, the packaging balances aesthetics with circular design principles.
Continue readingWhispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the magnolia book element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a book with fragrance environment.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Bottle Packaging by Backbone Branding
Sunday, 18 MaySkin Care Package by 33 and Branding
Saturday, 17 MayBeverage by Wen Liu
Friday, 16 May
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.