DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
Continue readingAncora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Continue readingXijiajia is the first Ai digital human loaded with Aigc technology around the world. She fills the blank of virtual humans in the field of content creation and leads to a more efficient creativity, helping to reduce the costs of content generation and improve content diversity. Xijiajia boasts a though pattern closer to a human and independent learning ability, who can conduct interaction free of barrier with users through sign language and multiple languages.
Continue readingThe design is inspired by the Love Lock in traditional Chinese culture. The Love Lock is an artifact wielded by the legendary Matchmaking God in China. This product is designed by the inspiration of the Love Lock in Chinese traditional culture, used as a lipstick and jewelry. It carries countless people’s longing for love, meaning that love is as heavy as gold and two hearts are locked together forever. As a lipstick, Press the button and the lipstick pops out, simple and practical. As jewelry, the removable pure gold feather on the lid is not only a brooch but also a pendant with a chain.
Continue readingIt is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Continue readingConceptual Calendar for French premium glass manufacture Lalique. Connecting the world of unique handmade glass production by a premium manufacturer and the world that is entirely handmade from paper. To create an amazing imaginary space in which the luxurious world of glass and visual art is combined. Together with perfect printing technology, large format, special effects and surface treatments, they form a breath-taking story that will entertain you all year long.Great attention was paid to every detail and also on extremely precise processing and the top-quality print result.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Packaging by Olha Takhtarova
Monday, 9 JunePackaging by PepsiCo Design and Innovation
Sunday, 8 JunePerfume Packaging and Structure Design by Vishal Vora
Saturday, 7 June
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.