DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Whispers of Ink

Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the magnolia book element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a book with fragrance environment.

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Menhao Tea

Inspired by 19th-century botanical archives, this system reengineers tea evaluation through scientific visualization. A biological phylogenetic tree maps six tea categories with craft-tea terroir coordinates, processing timelines, and flavor matrices, establishing an academic archival framework. The archival case employs bronze hot foil stamping for botanical motifs and silver parameter indicators, while the cotton cord closure system recreates document retrieval rituals. Tactile interaction enhances historical research dimensions.

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Pepsi Smart Can

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

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Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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Xijiajia

Xijiajia is the first Ai digital human loaded with Aigc technology around the world. She fills the blank of virtual humans in the field of content creation and leads to a more efficient creativity, helping to reduce the costs of content generation and improve content diversity. Xijiajia boasts a though pattern closer to a human and independent learning ability, who can conduct interaction free of barrier with users through sign language and multiple languages.

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Florasis Gold Love Lock

The design is inspired by the Love Lock in traditional Chinese culture. The Love Lock is an artifact wielded by the legendary Matchmaking God in China. This product is designed by the inspiration of the Love Lock in Chinese traditional culture, used as a lipstick and jewelry. It carries countless people’s longing for love, meaning that love is as heavy as gold and two hearts are locked together forever. As a lipstick, Press the button and the lipstick pops out, simple and practical. As jewelry, the removable pure gold feather on the lid is not only a brooch but also a pendant with a chain.

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