DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
Continue readingThe packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears which reflects that time is like water flowing away quickly. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Continue readingXiaomi India's packaging line has a new visual system. The new design wishes to strengthen brand recognition, as well as emphasizes the technological edge of Xiaomi products. The packaging has a carefully designed layout to communicate branding identity. Typographic, color and icon design also ensures that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions. The front design builds a clear structure to display product information. After all, packaging becomes a visual memory and stand apart from market competitors.
Continue readingMtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Continue readingThe heritage preservation of a Hungarian national monument, the Vörösmarty statue was approached with a contemporary design concept. Instead of the most frequent statue conservation solutions, e.g. plastic or textile covers, a pop-up structure was created around the artwork to protect it from the damaging effect of winter weather. The classic form keeps the monument visible, inspiring for the masses of visitors in downtown Budapest during winter seasons. The installation is reusable, it can be dismantled and stored swiftly between winter seasons.
Continue readingThis case is an urban renewal and renovation project. Under the background of urban renewal, the designer has carried out a comprehensive study on the history and geographical features of the textile industry in Deqing County. Inspired by the Textile. The main body of the space follows the architectural structure of the old factory building and uses the architectural symbols of the broken lines to integrate the building into the interior to form an organic unity. It is like an art gallery that exists in a box.
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DZGN features world-class communication design, graphics, packaging and technological innovation.
Coffee Machine by Florian Seidl
Friday, 22 NovemberCoffee Machine by Florian Seidl
Thursday, 21 NovemberPublic Art by Iutian Tsai
Wednesday, 20 November
DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.