DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

What Next

Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

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Honki Factory

The concept is Opening the Path, The Honki Way. It defines Honki as Seriousness, as having a clear goal and taking concrete steps toward it. Those who master the structured approach to business development can use it to create new paths. The desire to foster many Honki individuals is represented in the H shaped frame, symbolizing structure, and the logotype, inspired by a factory, representing production. The variable design of the symbol and font reflects adaptability across all industries and fields.

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SDI Teaching Building

The design leverages large scale walls, integrating the font selection and creative layout of planar text, to shatter the sense of fragmentation caused by large color blocks within the building, as well as the atmosphere of emptiness, rigidity, and lack of vitality. In terms of font application, a classic German font with a century-long history is chosen to echo the German style teaching model of the creative design academy. Specifically, the DIN font, which is the standard for German road signs, is used for the directional text within the space, while other texts employ the Futura font.

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Cloud Living Room

Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. Cloud represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,

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Samarqand

Qazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.

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Adam and Eve

The packaging masterfully blends storytelling, art, and tradition. Inspired by both the biblical narrative and Homer's Odyssey, it pays homage to the timeless tradition of sun drying figs. Vintage botanical illustrations evoke a sense of exploration and discovery, merging art and science in a nod to the notebooks of old explorers. The design celebrates nature's bounty and human ingenuity, creating a rich connection between history, heritage, and the craft of preservation. This packaging transforms a simple fruit into a story of curiosity, artistry, and tradition.

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