DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Feira do Alvarinho

Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.

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Mitsubishi eK X (Cross)

eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind. This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.

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The Tiny House

The custom-fabricated Tiny House is a mobile bar designed to be a physical manifestation of the "House of Suntory" brand and created to bring an immersive experience symbolizing Japanese hospitality. It features two micro bars serving luxuriously crafted cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the roof.

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Art Of Living

The organiser for the Hong Kong Houseware Fair had 2 objectives. Firstly, to elevate the show’s image, secondly was provide a physical trend forecast display area. From this, a welcome/signage installation was created at the venue’s main foyer and exhibition hall entry inspired by the trend research. Selective colours and forms were used to create abstract interior settings. For the physical trend forecast display 4 categories of future trends provided by the houseware industry were curated in a similar visual merchandising technique to narrate the stories of the displays to the visitors.

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Mixed Reality

To solve the task of presenting the energy strategy of the city, a hologram was chosen as the tool. It was needed to develop the interior and exterior of the stand, taking into account the strict limitations of the technology to re-invented the hologram technology. Instead of 1 layer, designers used 3: a hologram, a background, a projection onto the floor. All layers worked synchronously. The graphics had to comply with strict rules in order not to break the magic. Tried to stick to minimalism and focus on achieving the illusion of the presence of real objects and a sensation of energy literally in the air.

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City Details

The showcase of design solutions for hardscape elements City Details was being held from October, 3 to October, 5 2019 in Moscow. Advanced concepts of hardscape elements, sports- and playgrounds, lighting solutions and functional urban art objects were presented on an area of 15 000 square meters. An innovative solution was used to organize the exhibition area, where instead of even rows of exhibitor booths there was built the city’s working miniature model with all the specific components, such as: the city square, streets, a public garden.

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