DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pastry

Mr. Qiao is a pastry brand of Yu Yuan. The brand is aiming to spread and generate a good word of mouth of the scenery spot and Shanghai city. The inspiration of the design comes from the historical architecture of Shanghai, represents the unique culture. The creative design absorbed the quintessence of the architecture which could be a symbolic image of old-Shanghai style, blended with the modern style. It makes the gift package attracted the tourists to purchase as local specialty.

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PLANTS TRADE

PLANTS TRADE is a series of an innovative and artistic form of botanical specimens, which was developed to build a better relationship between humans and nature rather than educational materials. The Plants Trade Concept Book was prepared to help you understand this creative product. The book, designed in exactly the same size as the product, features not only nature photos but unique graphics inspired by the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.

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Les

Sometimes need to create several repeated patterns. Computer not always can help because the work is made by hand, as in traditional crafts. This is a specialized tool that can help to draw lots of same or different size L shapes. The operation is simple, after the tabs are putted in their appropriate places, the drawing process is already quick and easy, just need to follow the cutted guide. Combining with a traditional triangle ruler the usefulness of the product is significantly higher.

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Xicang Market

The designer choice of the objects to be used as stalls, the way of displaying, the “daily design” of the handwritten signs and the relationship between people and objects, are the most prominent features the book want to show. The design of the book also well conformed to the creator’s intention- “simply a presentation”. The whole book is divided into eight chapters:: location, market, signs, stalls, oral accounts, goods, price and vendors according to the elements of a local market. The idea is to minimize the design and restore the scene of the marketplace by every independent chapter.

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KannuNaUm

The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.

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Optics and Chromatics

The title Optics and Chromatic refers to the debate between Goethe and Newton on the nature of colors. This debate is represented by the clash of the two letter-form compositions: one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colorful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers.

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