DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Frankie Leung
Red Packets
Saturday, 6 December 2025

Year of The Snake

Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection.

Continue reading

 

Kenichi Mizuno
Symbolic Blade
Friday, 5 December 2025

Noshudo Zero

Noshudo Zero is a circular Japanese sword reinterpreted as a symbolic blade for self reflection. Hand forged and traditionally finished, it incorporates precision machined hilt and guard components only in limited areas. Forged from high purity tamahagane and finished with a uniform mirror surface, it reflects the viewer and transforms the sword from an object associated with direction and confrontation into one of self reflection and balance. Conceived as a cultural bridge between craft and people, it remains on continuous public display in Seki City.

Continue reading

 

胡毅松
Liquor Packaging
Thursday, 4 December 2025

CHUEHFENG Hami melon wine

Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.

Continue reading

 

Yingsong Brand Design (Shenzhen) Co, Ltd
Baijiu Packaging
Wednesday, 3 December 2025

Kweichow Moutai Osaka Expo Edition

Kweichow Moutai Osaka Expo Edition is a packaging design for a commemorative liquor created for the 2025 Osaka World Expo. The form is inspired by the exterior of the China Pavilion and recalls traditional Chinese bamboo book slips. The ceramic bottle stands within a metal landscape, and the box is made of ecological bamboo board, metal and artificial leather. A metal timeline on the top of the box marks the long relationship between the brand and the World Expo. A metal handle shaped like a wine jar slides along the timeline to rotate the box open.

Continue reading

 

Wen Liu
Packaging
Tuesday, 2 December 2025

Congtai Huofenzi V10

Congtai Huofenzi V10 is a packaging design for a premium baijiu, and it is the first zodiac themed release in the Huofenzi V Series. The bottle illustration shows a snake drawn by the aroma of Congtai baijiu, travelling from afar and transforming after drinking. The snake curves into a V shape that blends with the series logo. Molecular and yeast motifs, rice and traditional patterns are woven into the body of the snake. The illustration is applied to the glass bottle by a decal firing process. The bottle measures 105 by 105 by 308 millimetres.

Continue reading

 

Wen Liu
Baijiu Packaging
Monday, 1 December 2025

Congtai Huofenzi

Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers.

Continue reading

 

ABOUT ME

DZGN features world-class communication design, graphics, packaging and technological innovation.

RECENT POSTS

 

NEWSLETTER

Subscribe to our newsletter to get notified about new posts, informations and updates.

ENCYCLOPEDIA

Search for any topic related to art, design, engineering, innovation and architecture in the Design+Encyclopedia.

TAGS

#redpackets #symbolicblade #liquorpackaging #baijiupackaging #packaging #baijiupackaging

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

RANKINGS

PATRONS

DISCOVER