DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Onshore Roasters

Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.

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Good Old Days and Pollinators

The Good Old Days and Pollinators Garden Showcase reflect the social transformation in China from rural living to urban community life. Inspired by the coexistence of aging residential buildings and nature, the design recreates a pocket garden that simulates an ecological restoration site amid remaining structures after relocation. Through natural planting that attracts pollinators and a multi-sensory, interactive layout, the garden becomes a street-corner retreat, blending ecological value with cultural memory and immersive experience.

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Wan Xiang Sheng

This project comes from Zen Tea Bliss (the unique Zen tea culture in China). This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. The outer packaging imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the landscape is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different gains. The font design of Wanxiangsheng comes from the ripples on the water.

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Stamatakis Bakery

A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.

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Thousand Armed Lightsaber

The process of 24 robotic arms performing on the same production line was precise and full of details. With the application of AI technology, it was like having a group of a professional team that strives to show themselves all the time, and the accuracy of the group performance was greatly optimized based on the mechanical requirement of no deviation. Though it was a performance without a person present, the visual performance was still a symbol of unity of effort, which was touching.

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Shguijiu Dian

With the theme of Opening Up The Future, the high-end gift Baijiu of Shanghai represents the international urban style and the spirit beyond the future in both awareness and effect, after being inspired by Shanghai Tower, the building ranks the highest one in China and the third one in the world. The profile is employed as an architectural style with a cross-domain and a sense of future, which is a brave attempt and innovation in the conventional Baijiu field.

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