DZGN

DZGN

DZGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Zhao Yunhai
Bookstore
Saturday, 25 October 2025

Bishan

Bishan is a bookstore set inside a former ancestral hall in Bishan Village, Yi County, Anhui. The hall, a Wang family shrine, was built more than 230 years ago during the Qing Dynasty. The project covers 420 square meters and adapts a protected historic building to present-day cultural use. Natural materials such as wood, bamboo and stone shape the interior, while the bookcase wall is finished in white rammed earth. Cement board supports the bookcase wall and limits damage caused by ground moisture. The form of the bookcase wall recalls painted screens and frames a central reading area.

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Sinong Wu
Baijiu Packaging
Friday, 24 October 2025

Hj Lu Yinpiaolaohao

Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.

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Chengdu Stone Design Co., Ltd
Packaging
Thursday, 23 October 2025

Zodiac Loong Chinese Baijiu

Zodiac Loong Chinese Baijiu is a bottle and gift box packaging for a Chinese spirit. The cap is sculpted as a Loong head, and the whiskers act as a locking mechanism that keeps the cap in place during transport and storage. The bottle is finished in Jicui, a traditional peacock green color, and is frosted and sprayed to create a matte texture. The lower part of the bottle is engraved with traditional Chinese wave patterns. The packaging marks the Year of the Loong and is intended for gifting and collecting.

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Tmall Home
Marketing
Wednesday, 22 October 2025

Seaside Home For Music Fans

Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.

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Chengdu Wanjiazu Technology Co., Ltd
Packaging
Tuesday, 21 October 2025

Moutai Prince

Moutai Prince is a packaging design for a 500 ml bottle of Chinese spirits. The bottle base takes its curved form from a sesame pod, and the top mimics a blooming sesame flower. The T shaped cap combines sesame petal motifs with an illustration of five cranes. The cap is made with metal embossing, which creates a detailed three dimensional texture. The base is finished with a velvet texture that is comfortable to hold. The color scheme uses an elegant sauce hue with bronze and gilded gold tones. A diagonal label on a wisteria purple background is framed by golden wheat ear patterns.

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Jangsoon Choe
Brand Design
Monday, 20 October 2025

Kakao AI Campus

Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.

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